Encuentro Vegano

A simple and familiar e-commerce for vegan products that keeps the touch and the essence of the real store.

Tools

Lean Survey Canvas · Interviews · Surveys · Competitive Analysis · Lean UX · Affinity Diagram · User Persona · Empathy Map · User Journey · User Scenario · Brainstorming · MoSCoW · User Stories · Mind Map · Card Sorting · Sitemap · User Flow · Crazy 8 · Low Fidelity · Mid Fidelity · Moodboard · Style Guide · UI Kit · HIgh Fidelity Prototype

Overview

Encuentro Vegano, more than a neighborhood store for vegan products, is a true insignia. Despite the small size of the shop, thanks to its great presence in internet, they are well known and loved. They have an online sales page, however the huge number of products that, over time they have tried and offered, have made the architecture of the page grown so much that it has become very difficult to maintain and navigate.

Role and Team

Product Designer in a 4 product designers team.

Duration

1 week over September 2020

The Process

Solution

A complete redesign of the information architecture and the user interface that allows a much more intuitive and efficient purchasing flow.

Duration

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